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Have you ever tried to change a behavior but fall back into old habits? In this episode, we explore the work of B.F. Skinner who believed behavior was affected by one of three operants. In his book, Beyond Freedom & Dignity (1971), he implied that humans had no free will or individual consciousness. Join us for an interesting discussion on the power of habit and the ability to change, including:

  • The difference between Classical and Operant Conditioning
  • How our society uses conditioning to control the masses or manipulate behavior
  • How social media, dating, work habits and dieting are all influenced by conditioning behavior
  • Why we disagree with Skinner and that human beings are able to change
  • What this means for coaching and helping clients change their behavior

To learn more about Skinner’s work, check out these videos:
Pigeon Turn:
Skinner Box:

Watch the next Soul Session in this series on our YouTube Channel.
Discover our Jungian Life Coach Training Program.

Breaking Free of Your Habits on Youtube


Debra Maldonado  00:28 

Hello, welcome to another episode of Soul Sessions with CreativeMind. I’m Debra Maldonado, here with Dr. Rob Maldonado, we are diving into the greatest minds of psychology. We’ll talk about habits and conditioning. But before we get started, I want to remind you to subscribe to our channel. If you’re watching us on YouTube, there’s a little button here in the corner, click on it and subscribe. Also set up the alerts. There’s a little bell there, click on that, you’ll get an alert every time a new podcast episode is released. If you are listening to us on any of the podcast services, Spotify, iTunes, other wonderful services that host our podcast, please be sure to subscribe, so you don’t miss another episode. Actually go back and see previous episodes of all these great minds of psychology that we’re covering today. Who’s the great mind of today, Rob?

Robert Maldonado  01:25

Before we get into it, I wanted to give a shout-out to our evolving entrepreneurs. We love you guys. You’re doing great work, keep it up.

Debra Maldonado  01:37

Our evolving entrepreneurs are graduate groups that are moving into putting their passion into action. They are actually going out and making difference in people’s lives and making great success.

Robert Maldonado  01:51

BF Skinner, if you ask most people who is the biggest, most influential psychologist besides Freud, most people say Jung, Adler, maybe Bandura, maybe Pinker. People that are in the popular imagination and in the popular culture won’t mention BF Skinner. We’ll talk about why that is. But BF Skinner, his work is everywhere and is used by almost everyone in psychology and in culture. His work was very influential. We’re still debating his contributions. We’ll see why as we go along. But he was born in 1904, a long time ago, before we were in first grade. Then he taught at Harvard from 1948 to about 1974. He wrote some incredible books, including — and this is recommendation, we’ll put a link below — a book called Beyond Freedom and Dignity that came out in 1971, which was very controversial for that time as well. Have you ever heard about Skinner?

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